Friday, 7 May 2010

Final Grade: 94/100 (A)

Excellent work Tom.

Grading for Advanced Portfolio



You have demonstrated excellence in your creative use of the required technical skills. Your shots are steady, carefully framed and appropriate to the set task. You have used appropriate and varied shot transitions and your use of sound adds to the message of the film.

I originally felt meaning would be more apparent to the viewer with the inclusion of another scene. We discussed this and I now understand your reasons for not adding the scene and am happy for it to remain as is.



You have demonstrated excellence in the creative use of PhotoShop and InDesign to create 2 very convincing product which promote your film and the branding is evident throughout. You have shown an excellent knowledge of the conventions of page layout and poster design, the need for a variety of font sizes and the integration of language and text. Your language and mode of address are accurate and the article is interseting to read. You have carefully chosen your shots and you have demonstrated advances skills in manipulation of both text and photographs.

Poster: 10/10
Article 10/10


Thorough research and planning throughout with excellent time management.
There is excellent research into similar products
Time management is excellent
Excellent level of care in the presentation of research and planning
There is excellent use of ICT in the presentation of your planning


TOTAL SO FAR: 76/100

Evaluation Feedback: 18/20

The commentary really is an excellent response to questions 1 & 2.
Your Scribd documents are also an excellent response to 3 & 4. I think had the full response been on the commentary it would be worthy of full marks but it is still an excellent overall 18. Well done!

Thursday, 29 April 2010

Evaluation feedback:

Tom can you organise your evaluation responses under post headings so I and the moderator can see which questions you are answering. It still doesn't seem that you have answered all the questions clearly.

Wednesday, 21 April 2010

This section of the evaluation answers question 4,
What have you learned from your audience feedback?


Tuesday, 20 April 2010

Friday, 26 March 2010

Friday, 19 March 2010

Evaluation Section 1

This section of the evaluation features comments on the following questions in this general order

-In what ways does your media product use, develop or challenge forms and conventions?
-How did you use new media technologies in the construction and research, planning and evaluation stages
-How effective is the combination of your main product and your ancillary task

Tuesday, 9 March 2010

Evaluation Proposal

For my evaluation I will record a directors commentary over the top of my film, this will be shown in the dvd extras. The voice over will talk the audience through the film, commenting on the use of production techniques, how I achieved certain shots and what I wanted to accomplish in each individual scenes. The film can be paused by me when I want to go into deeper analysis and will hep the understanding of the film.
The commentary will also cover the audience aspect of the film and show how I targeted my audience and what changes were made to help the understanding of the audience.

Friday, 5 March 2010

Tuesday, 2 March 2010

Storyboard clip

I have created a storyboard clip of the final scene to help visualise my planning, the sequence is correct to what I aim to achieve but the timings and shot length shown on the clip may be different depending on my final edit. `the storyboard helps show how my complex final scene will look and I can use this plan during my production process.

Monday, 1 March 2010

Feedback for Audience Profile

YOu have not used DEMOGRAPHICS and PSYCHOGRAPHICS explicitly in all areas.

Feedback for RIVALING and technical analysis

Excellent work Tom. Insightful analysis in both pieces of work. Well done.

1. Check spelling of Ideology in one of your documents. 2. Production Values - you need to add discussion on QUALITY which is often related to BUDGET on films. Does the film have high production values? (Does it look slick and polished or does it look low budget with good quality camera work and editing? or none of the above?

Audience Analysis

Who are the target audience for short films?
Short films are not perceived to be appealing to the mainstream, therefore the audience are often niche and away from the mainstream public. Short films are often created as a way to showcase a directors work, skills and values and the audience can be prospective institution seeking new talent through up and coming directors short films. The short films audience can also be award councils who see the competition side of short films in order to recognize directors away from the mainstream, feature length filmmakers. One other audience is the student and education sector who look at short films as a source of ideas an inspiration for their own work, many universities have the creation and analyzation of short films as part of their study area. Individuals within the media audiences appreciate the work of independent filmmakers through their short films more because they have a greater understanding of the work that goes into the films and understand the messages and values of short films more than a mainstream audience would.

Who are the target audience for the samples you looked at?
The films that i watched and analyzed were found on the internet platform which suggests that their audience isn't mainstream and is specific to those with an interest in short films in general. Their audiences were similar to mine, many of them had contact details for potential interested institutions and some had details of awards that their films had won which suggests they have been made with the award market in mind

Who is the target audience for my film?
The target audience for my film would be individuals within the media and arts industries, the abstract side of my film would be hard to understand for a mainstream audience so audiences who are creatively minded would be more suitable viewers. The mainstream audience doesn't suit short films in general so my film would not suit the television or cinema environment. The film is a useful tool for showcasing my values and skills so media institutions would be an audience that I could exploit using my work. In terms of psychographics and demographics my audience would consist of Actualizers due to their leadership and risk taking qualities, and experiencers who are more impulsive and would be more open to new concepts and abstract ideas.

How will you measure the success of your products appeal to your target audience?

I would use the video site www.vimeo,com to gain a response as to the success of my film, vimeo is like youtube but its market are filmmakers, directors etc so the responses would be from within my chosen media industry audience, I will upload the video then put a request in the vimeo forum for people to watch the film and give me feedback about the films production values, the storyline and their understanding of the film. I will hopefully get a range of responses from people who have a passion for film and their feedback would be valuable due to their experience in film making.

Screenshot analysis

Camera Shot Bubbles Analysis

Camera Shot Ryan Analysis

Camera Shot Dark Analysis

Document 1

Wednesday, 24 February 2010