Script

Very Important Nobody

Storyboard clip

I have created a storyboard clip of the final scene to help visualise my planning, the sequence is correct to what I aim to achieve but the timings and shot length shown on the clip may be different depending on my final edit. `the storyboard helps show how my complex final scene will look and I can use this plan during my production process.

Feedback for Audience Profile

YOu have not used DEMOGRAPHICS and PSYCHOGRAPHICS explicitly in all areas.

Feedback for RIVALING and technical analysis

Excellent work Tom. Insightful analysis in both pieces of work. Well done.

1. Check spelling of Ideology in one of your documents. 2. Production Values - you need to add discussion on QUALITY which is often related to BUDGET on films. Does the film have high production values? (Does it look slick and polished or does it look low budget with good quality camera work and editing? or none of the above?

Audience Analysis

Who are the target audience for short films?
Short films are not perceived to be appealing to the mainstream, therefore the audience are often niche and away from the mainstream public. Short films are often created as a way to showcase a directors work, skills and values and the audience can be prospective institution seeking new talent through up and coming directors short films. The short films audience can also be award councils who see the competition side of short films in order to recognize directors away from the mainstream, feature length filmmakers. One other audience is the student and education sector who look at short films as a source of ideas an inspiration for their own work, many universities have the creation and analyzation of short films as part of their study area. Individuals within the media audiences appreciate the work of independent filmmakers through their short films more because they have a greater understanding of the work that goes into the films and understand the messages and values of short films more than a mainstream audience would.

Who are the target audience for the samples you looked at?
The films that i watched and analyzed were found on the internet platform which suggests that their audience isn't mainstream and is specific to those with an interest in short films in general. Their audiences were similar to mine, many of them had contact details for potential interested institutions and some had details of awards that their films had won which suggests they have been made with the award market in mind

Who is the target audience for my film?
The target audience for my film would be individuals within the media and arts industries, the abstract side of my film would be hard to understand for a mainstream audience so audiences who are creatively minded would be more suitable viewers. The mainstream audience doesn't suit short films in general so my film would not suit the television or cinema environment. The film is a useful tool for showcasing my values and skills so media institutions would be an audience that I could exploit using my work. In terms of psychographics and demographics my audience would consist of Actualizers due to their leadership and risk taking qualities, and experiencers who are more impulsive and would be more open to new concepts and abstract ideas.

How will you measure the success of your products appeal to your target audience?
I would use the video site www.vimeo,com to gain a response as to the success of my film, vimeo is like youtube but its market are filmmakers, directors etc so the responses would be from within my chosen media industry audience, I will upload the video then put a request in the vimeo forum for people to watch the film and give me feedback about the films production values, the storyline and their understanding of the film. I will hopefully get a range of responses from people who have a passion for film and their feedback would be valuable due to their experience in film making.

Screenshot analysis

Camera Shot Bubbles Analysis

Camera Shot Ryan Analysis

Camera Shot Dark Analysis

Document 1

Representation

Ryan

Poster research

Throughout my research into poster designs and the gaining of inspiration for them i found these following posters. I feel the style and feel of the posters suits what I want to achieve and will use them as inspiration when creating my final product.

Coursework Pitch

I have chosen to create a short film for my A2 project

Title- Very Important Nobody

The short film I will be creating will be centered around 3 topics...outcast, celebrity culture and conforming to society.

Narrative and uses of Values

The plot will follow a man, who has a fully painted red face and head, almost like a member of the blue man group (image below) but painted red instead of blue. It will follow his life of being an outcast and the first half of the story will be nothing more than filming his day to day life as a social outcast.

The key feature of the film is that will make use of colour isolation, this is when the action is in black and white apart from a certain are which is left as it's original colour. I will use colour isolation on the red of the characters face while leaving everything else black and white. This will highlight the difference of the man to everyday society and life and symbolize how he is an outcast to the social normality around him.

The action of his day to day life will highlight how different he is and brings up the issue of discrimination in modern day society and how people who are different will stand out amoungst normality. It will have varying shots, from numerous angles and in different locations to show how all around him and everywhere people notice him because he stands out.

The twist in the film comes when the man sits in front of the mirror with make up remover wipes in his hand, he looks into the mirror as if to reflect on his life and who he is, he will then part from the mirror and stand in a dark room, facing the camera. He will begin to walk towards the camera (although he wont move closer) a contract will be given to him as he walks, and he will shake hands with an agent. This scene will work like the james bond advert below, as he walks he will develop as a celebrity, he will be given an award, the press will follow him, fans will hound him and he will grow into a celebrity, as he does this however his red face will wear away until the end of the film, he will stand still, the celebrity entourage will move away and his face will be coloured black and white.

The idea of the film is to show how people who are different can be discriminated against in everyday life, however, if given a celebrity status an outcast can be praised for their unique looks and attitude and are seen in a better light by society, the walking scene towards the end however will show that celebrities, however unique and different they are will eventually conform into the perfect celebrity and slot into society. It represents the culture of discrimination, social expectations and that harsh, robot like, manufacturing of 'celebrity'.

The sound will be minimal, possibly a simple piano piece, this will make the audience focus more on the action and think about the film rather than the entertainment factor.

Representation-

This concept is key in my short film as race, celebrity and social lifestyle are represented in unique and abstract ways. Firstly the fact that the main character's face is red whilst everything else on screen is black and white highlights race in a obvious way which immediately draws attention to the fact that the character is different to the rest of the public. Race in this film is represented as a way to distinguish one person to another and the fact that the character stands out so much against the social norm means that there is a negativity with race in my short film, this highlights the negative perception of different races and how they are often perceived as different and not part of the social normality.

The representation of celebrity and celebrity culture is another main theme of my short film. I will portray the celebrity life as harsh and almost scripted, the character will be found and praised for their different looks and thrust into the spotlight, this scene will show all of the aspects of celebrity culture being thrust upon the character at once. This represents the culture as harsh and how the lifestyle can destroy a person. One example which I will base this scene on is Susan Boyle, she is an outcast of society who would normally be perceived as weird and different, however she gets thrust into the spotlight as a celebrity, the pressures of the celebrity status are thrust onto her in weeks and this almost becomes unbearable. The fact that I will be showing the lifestyle in a negative view means that my representation may challenge peoples views on 'celebrity' statuses.

The final representation is of social lifestyles and the life of the mass public. I will edit the film to have everything in black and white apart from the red face of the character, this represents everything else in the background as bland and will show the mass public as people who slot into society without a voice or a unique appeal. The fact that every scene will be in black and white may also allow the audience to ignore the background, this therefore will represent the public as unimportant. This is a statement on society and although there may be stories and uniqueness in the background footage the film will represent the mass public as no-bodies who simple conform to the black and white life.

Ideology

The dominant ideology of the short film is that anyone who stands out in the normality of society is different and outcasts, they are perceived negatively because they do not fit into the status quo of life. The other ideology relating to celebrity culture is that people who are popular because they are unique and stand out are often broken down by the celebrity lifestyle and moulded into the perfect celebrity, the lifestyle breaks people and they begin their downfall from very important people to very important nobodies.

Values

The main technique that I will use is colour isolation. This production technique saturates all colours other than a specified colour. This emphasizes the colour and gives the colour and the object it is on a deeper meaning.

The second production value used will be slow motion. The scenes which follow the day to day movements of the character will all be in slow motion and the celebrity scene will be in normal speed. This will emphasize the slow, monotonous feel of the characters lifestyle and will make the speed contrast of the celebrity scene more obvious, it will also make the life cycle of a celebrity seem quick and gone in a flash.

One final production value will be a close up focus blur of the characters face right at the beginning with the title appearing in the blurred out area. This will set the scene perfectly for the opening of the film and will instantly show the red face and how the focus of the film is the character.

Audience

My target audience will be individuals aged 25-40, they are familiar with the celebrity culture and are at a mature age which will help them think about the message of the film and look at their perceptions of outcasts and celebrities.

Language

The colour red has an underlying meaning, red symbolises danger, aggression and strength which is why it will be so effective as the colour of an outcast, it shows the perception of red by society in the context of everyday life. On the other hand red also symbolises energy, excitement and passion which will suit the celebrity scene, celebrities are often associated with energy and excitment so to see the colour red gradually fade away from his face will symbolise the energy and excitment of the celebrity being worn away.

The other technique which has a deeper message and symbol is the use of desaturation, this will suck away the vibrancy and colour of people and places symbolising the lack of individuality and energy of society in its conformed way and emphases the uniqueness of the red character.

Genre

The genre of the short film is a drama, it is a serious narrative piece.

Example of Colour Isolation